How Upcycle Clothing was born
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How Upcycle Clothing was born

How Upcycle Clothing was born

Just Broke

A few years back I worked in a school office, the best thing about this – school holiday vacation – the worst thing about this, no pay during the holiday period - (contract life)

And low and be hold I was (am still haha) a typical teenager who didn’t think three steps ahead , this resulted in selling half my wardrobe just to ensure I had enough money to still attend every weekend out – haha priorities. 

What did I find:

Selling your clothes online can be such a drag 

  1. The effort to photograph them – (oh and taking a picture of it on a coat hanger is never enough, people want to see the shirt on you, the front, the back, even the bloody inside.)
  2. Uploading them to a sales platform – if you ever sold on a platform like ebay / depop the amount of questions and responses that are needed just to sell your $10 singlet.. 
  3. Communicating with buyers… Sorry hun but I will not drop my $10 top down to $5 and offer free shipping hahaha… bro
  4. And lastly, the million trips to the post office , and of course someone would always buy something the day after you had just gone to the post office.

Wearing Items Only Once

We are all guilty of buying items and only wearing them once. 

I can honestly say I could properly count on one hand how many times I have re wore an outfit on a night out.

The evolution of digital marketing and the increase of globalisation has helped build a fashion empire. The University of Queensland reports globally, about 80 billion new pieces of clothing are consumed every year, which is 400 per cent more than two decades ago.

With a new dress just a click away and instagram photos running rampid, who wouldn’t feel the need to  make sure they a wearing something new every time they leave their house.  


Fast Fashion

For years I fall victim to the fast fashion linear model. See I love a bargain just like the rest and more than that I love the feeling of receiving new packages week after week but did my bank account love that feeling… definitely not. So my solution? FAST FASHION

See the fast fashion business model loves people like me, people who are looking for a new top or new dress weekly and want to spend next to nothing. These business model have ensured that unlike your standard label they have weekly drops. For example Zara receives new stock twice a week. Although each store only receives small quantities ZAra ensures they create’s an illusion of scarcity. Consumers get FOMO, so impulse buying decisions are more likely when stock is low. It also keeps shoppers coming back to avoid missing out on new designs. 

How is it not hard to fall into these terrible buying habits? These fast fashion retailers are making us believe  that clothes are disposable. 

Upcycle Clothing’s seamless service is centred upon removing the drag of reselling your clothing.  We do the hard work for you. Upcycle Clothing presents your items like an instore experience, modelled on real women, in real photos, on an easy-to-use site. We find your buyers, communicate the details, and take care of the post-purchase hassles, like shipping. And just like that, you have trimmed your impact on the environment, brightened another’s wardrobe and benefited from the exchange. For every item you recycle – resell – relove we are all one step closer to reducing the overall textile landfill contribution.
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